Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shaun Hurley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Firstly, the design of this app is perfect. It’s simple, yet has all the functions I want! The conversions get a little off with high activity:reward ratios though. For example, if I’ve exercised 10 minutes, and the conversion is set to 100 minutes exercise = 1 serving ice cream, it says I’ve earned .10 servings (which is right). However, if I change the conversion to 200 minutes exercise = 1 serving ice cream (with still just 10 minutes logged) it says I’ve earned .5 servings?
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