Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Palyvoda, TOV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Poor
This WAS an amazing VPN…. I was able to try it free for a few days and it worked perfectly! I had thought I’d be able to keep using it for free as long as I continued to watch the advertisements it had for me but shortly realized not long after, I was no longer able to use it for free…I couldn’t even watch anymore advertisements to use the vpn at all! It forces me to pay for the subscription which isn’t worth it for me honestly due to the vpn being exposed and blacklisted so if it was going to at least allow me to continue to use the app for free with simply watching advertisements it would have been my top pick, but unfortunately that wasn’t the case and after a while you can’t use the application for free unless you pay $12.99 for the basic subscription…not worth the buy at that.
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| Name | Price | Type |
|---|---|---|
| Day Pass | $0.99 | One-time |
| Weekly description | $3.99 | Weekly |
| Weekly Pro | $4.99 | Weekly |
| Monthly subscription | $8.99 | Monthly |
| Monthly | $8.99 | Monthly |
| Monthly Plan | $12.99 | Monthly |
| Monthly Pro | $12.99 | Monthly |
| Annual Pro | $29.99 | Yearly |
| Annual subscription | $49.99 | Yearly |
| Annual | $64.99 | Yearly |