Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pi-A · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the visual feedback, the simplicity, and the overall soothing vibe of the app. The visual feedback is especially helpful for people w ADHD to help them stay focused. I also like the one time purchase option. Things that could be improved: you can’t start an exercise from the favorites list. When creating a custom exercise, selecting the different sounds should cause it to play those sounds so you know what you’re choosing. There should be a way to provide feedback to the developer within the app. Also, I find the organization of the app confusing. There’s so much overlap between the first two sections.
I tried so many breathwork apps before this one. I love the design. It’s simple, visually pleasing, and easy to navigate. The animations are interesting and I like that you also have the basic breathwork visuals like the filling circle or dot on a path. The whole experience is dynamic yet soothing.
Sometimes I wake up in the middle of the night and can’t go back to sleep. This app helps a lot to stop my mind from wandering around. The new feature, where it makes small vibrations signaling to inhale, exhale or hold, is fantastic. I can keep it in my hands and not even look at the screen until I fall asleep. Maybe they can use a different signal for inhale vs. exhale. Because sometimes, I fall asleep for a few seconds and then don’t know if the vibration is for exhaling or inhale without looking at the screen. Overall I highly recommend it.
Lungy helps me take my mental health seriously. – TechRadar App of the Day 2025 – Apple Featured in Mashable, TechCrunch, It’s Nice That, and WePrese...