Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amicable · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great idea in the theory but totally useless. Paid for the monthly subscription and can’t get onto my account. Keeps freezing on the log in page. Tech team haven’t been able to fix it after two weeks of trying. Set up a new account to start afresh, managed to log in but impossible to edit or delete any calendar entries. Should not be on the market, especially as it has been developed by a ‘reputable’ and expensive mediation company.
Useful app for what is needed but would be better if it sent notifications to your phone Home Screen to let you know when Co-parent sent information etc.
Frustrating that you cannot create events that recur on the same day every 4 weeks I have a parenting schedule that alternates between 1 and 2 days of care every fortnight, this cannot be implemented using the repeat function
We know co-parenting isn’t easy. But we also know you want to minimise the impact of your separation on your children, and you want them to thrive. Th...