Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Micha Hanselmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was looking for a good budgeting app for a while, but never really liked the ones that connect to your bank account and put in transactions for you. This one I’ve been using for over a year, it is super simple and anyone could figure out how to use it. Entering each transaction myself gives me a sense of accountability, and I like being able to easily see how much spending money I actually have vs what’s in my bank account. Other apps will let you add a few categories of your own and then make you pay for more. I very much appreciate that there are no ads and I don’t have to pay for anything extra. The only thing I wish this app had was the ability to look at all of your “transactions” that have been entered for the month in a chronological list all together similar to how you would look at your recent transactions on your banking app. But I have a weird way of doing things and it’s not a completely necessary addition. Either way, I will continue to use this app daily for my budgeting!
The good news is that the basics are there. No payments required. I like being able to easily add transactions to a category and create new categories. Being able to split the income is nice, without having to pay extra. The categories are very customizable. Some downsides, it’s not very feature rich. This can be nice for making a less confusing interface. However, the settings icon was a little confusing that was how to configure the categories. Once I got the hang of navigating, it was easy to setup and track multiple things. There’s no way to see trends right now either. Maybe something hidden behind a menu, it would be nice to see how much I’ve payed in a certain category over previous months. I think this could be especially useful when trying to value a budget by comparing the costs over previous months. A few features I’d like to see: a color chooser, so I’m not stuck to six colors; a way to export my data so I can look at trends in excel; and each category should have a different budget each month, but roll over the value from the previous month.
I’ve been using this app for almost a year and it works great! I like how simple and straightforward it is. There’s a few things that I would change, though. For one, I would like to see some sort of sign in/cloud/backup option. I moved to a new phone and lost all of my budget info. It might also be nice to manage the same budget across multiple devices. Also, you might add some contact info into the settings for reporting bugs and leaving a review. Otherwise, thank you for not tracking me and flooding it with ads 🙏
Budget is a stripped-down tool to keep your daily expenses under control. Define your own categories and optionally set a budget for them. Over the mo...