Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RICHARD STRESAU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried twice, unsuccessfully, to set up. I don’t want walk time or flight time, only drive time for local trips. If I don’t go somewhere for a couple of days it puts in nights stayed over and continues as a trip. The second time I tried it it had recorded over 200 trips with no mileage recorded. Don’t know where that came from. I want a trip to start from home and end on return to home then start a new trip the next time. Doesn’t seem to be able to do that!
After a short set-up, you only need to open the app when you want to see details of your travels. The app automatically records driving & walking trac...