Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gerrick Carolina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought the app worked very well. Aruba does not have rideshare companies, but this app worked very similar to how I have used rideshare companies’ apps in USA. There was a $4 convenience fee added to my taxi fare which came from using the app.
Downloaded and unable to create an account. Keep receiving message FAILURE unable to authenticate. Hoping this gets fixed soon!!!
Keep getting various errors including unable to authenticate. Uber is a piece of crap, but Aruba really should do better than this app if they disallow it.
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