App Profile: Gen E: Earth Philanthropy

Seamlessly round up the change on your purchases and donate to vetted environmental nonprofits. Gen E is the simple, tax deductible way to ease your eco-anxiety and support your best life on Earth.


ENVIRONMENTAL ACTION WITH EVERY TRANSACTION:
Automatically round up the change or donate a percent of everyday purchases to support environmental nonprofits fighting climate change, biodiversity loss, and plastic waste. Since it's nearly impossible to avoid the negative environmental impacts of daily consumer habits, Gen E allows you to easily step up and give back to the planet with every swipe.

SET IT & (DON’T) FORGET IT:
Choose how much to give and which nonprofits to support. That’s it - Gen E takes care of the rest while you go on living your best climate-friendly life.

MAXIMIZE YOUR IMPACT:
Feeling proactive? Step it up with Spot Impacts like planting trees, or make one-off donations to individual nonprofits with Spot Donations.

PHILANTHROPY DASHBOARD:
Just as with your other finances, you deserve to seamlessly track and manage your philanthropic activity over time . View your portfolio impact by the numbers and bask in the glory of your awesome contributions to the planet.

ANNUAL TAX STATEMENT:
To make tax-time easier, we store all your donation receipts and provide an annual statement for tax deductions. No more frantic inbox searches at year end.

VETTED NONPROFITS:
We’ve done the heavy lifting by narrowing down a list of nonprofits doing the most impactful work across the spectrum of environmental and climate change issues. Search by cause and add your faves to your portfolio so you can automatically support them.

GET SOCIAL:
The Community Actions social feed shows you all the positive climate action happening now. We’re in this together as a community of like-minded climate heroes rising up to protect our planet. #WeAreAllGenE

PRIVACY & SECURITY:
Donating via Gen E gives you privacy from solicitation. And we partner with industry-leading partners to ensure your data and payments are always safe and secure.

SET UP IN MINUTES:
Download the app, create your Gen E account, and complete two quick steps to activate your purchase-driven micro-philanthropy:
Add a Funding Source - Add a credit or debit card to pay for your philanthropy. We’ll charge this card once a month with your total micro-philanthropy. We partner with Stripe to securely process these donation payments.
Link a Purchase Tracker - Choose the account you use for everyday purchases. Linking this account pulls in your purchases so we can do the math and calculate your micro-philanthropy per purchase. For this, we partner with Plaid, the leader in linking financial institutions to apps.

MICRO-PHILANTHROPY 101:
Every purchase you make on your linked Purchase Tracker will automatically trigger a micro-philanthropy pledge. You’ll see the purchase and associated pledge in your Transactions feed. Once a month, we charge your Funding Source with the total sum of your monthly micro-philanthropy pledges. Your donations are fully tax-deductible, and we keep track of your donation receipts. All this happens automatically so you can go on being you.

With Gen E, you’re part of a community stepping up to fund amazing environmental nonprofits making change at scale. Our cumulative impact will be epic.

Join Gen E and start saving the planet now.

Copyright © 2024 Generation Environment, PBC