Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brightfin Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is my favorite budget tracker as it is so easy to use. I can easily swip my spendings and savings into the 4 categories. I also like the fact I can change my percents based on how I am feeling that month.
This app is definitely the easiest and most user-friendly budgeting tool I’ve come across. It takes no time at all to set up, and dare I say that it’s fun to use? I love the swiping! Also the percentages make a ton of sense and really make it easy to understand where all my money is going. And the colors of the logo make me happy 🙃
This app looks so promising, especially since I have been looking for a replacement for Mint for ages. However, this app only uses plaid to link bank accounts, and my bank (Fidelity) does not work with plaid. Hopefully they will come up with another way to link accounts, as this is a pretty common issue I run in to. Since Fidelity is a leading investment account, I also feel like this would be worth trouble shooting since 1/4 of this app is about saving.
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