Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meescan Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think that the app itself is just very basic in its capabilities as well as its branding. Yes, you can do a single sign on with your card to begin with but then it makes you sign in to a mobile version of the main website every time you want to see current checkouts, holds, placing holds, catalog, etc. while not physically at the library. I shouldn’t have to use an integrated web browser in the app when I can do that on my normal phone’s web browser. To give credit where it’s due, Metro does have an advantage over Pioneer with the mobile scan-and-go checkout while physically in the library but unfortunately their app is much more user interface friendly and their app mirrors their branding. Being able to immediately see current checkouts and holds while being able to browse the catalogue just make me gravitate towards the competitor to use mobile services. Even getting to see upcoming events from just selecting a different tab on the main app is very pleasing. I think a revamp of the app as well as a face lift for it would help persuade people to use it as well as market it to more individuals. I like using both library systems equally, but it’s disappointing when accessibility is leagues easier with one over the other.
Logs out the second I click off. Takes forever to load and log on. Goes to the most useless homepage. Tells me I’m not at the library. No duh, I’m just trying to place a hold. Which is the only good thing about this app. It just makes you jump through a million hoops to do so. It needs a complete overhaul.
The apps nice and all but the problem is that I glitches for me
Metro Checkout is the easiest and most convenient way to check out your library materials from any Metropolitan Library System branch. A simple, one-t...