Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nivero AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
[EDIT: A year and a half later, app still bad. The group behind Stikk Ut is so politically powerful but they can't manage to hire good app developers.] Due to some political battle TellTur is being replaced by StikkUt all over Norway, and as a result we have to use this app. Compared with Norgeskart, the former app, it's difficult or impossible to see a map with hiking destinations on it, and actually registering a hike is a long exercise in deep navigation through screens. The main interface for the app is a bunch of rectangular banners that aren't of much help or relation to anything. How's that for progress?
Med Stikk UT!-appen kan du finne turmål og registrere turene du går. Stikk UT! er friluftsrådenes turregistreringsordning. Hver Stikk UT!-tur har en...