Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saif Ullah Sajid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A collection of media. Could be educational. Two big problems: 1) most of the articles are from 2019 although if you search hard you can find a few later pieces. 2) No useful search by content, title, keyword or date! Therefore, it is just much faster to do a live web search or LLM on a topic than spend an hour trying to scan through this app.
I don’t say this because I just installed the app and it was just dissatisfied. Nope just flaming garbage. I have had this app on my phone for weeks but I’ve never actually been able to use it or get a real feel for it. All I see are ads. Full screen remove u from immersion ads. After every single tap. Ads done right can be tasteful if they are done correctly I’ll never buy an app or unlock iap for an app that spams. Yes visual spam. If I can’t use the app for 5 whole minutes to get a feel for it how will I unlock it from ads? What am I buying.
I was confused about the email from Apple. This app was working correctly.
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