Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usman Perwaiz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many ads
Adds keep popping up every other second when I try to change the settings. Also, doesn’t cover the keyboard, so this is kind of pointless if I’m trying to use it at night to reduce blue light. iOS in general is so disappointing for apps it’s obvious how they try to control everything and can’t allow us to have diversity. Not a single app for an all over screen dimmer, not a single one. Everything is browser-based. Thats ridiculous. Updated: just deleted it after five minutes. The pop-up ads make it unusable.
Wish for less ads or would be 5
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