Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Radio-Canada · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been messing with Duolingo and Babble for a while trying to learn French. But Mauril actually teaches Quebecois! I would like the ability to reset my skill level… I may have set it too high and I need to manually scroll back to my actual level every-time I open the app. (If there is a way to reset it I’m missing it)
I do use this app to supplement my French language learning. It is good to pick up vocabulary. I don’t like the new app icon though. I just thought the old one had a more interesting design. I hope that it can be reverted.
Finalement ma mère de 70 ans n’a plus d’excuse pour ne pas apprendre l’anglais! Un super outil pour les nouveaux arrivants! Merci!
Learn French or English by exploring engaging content from Radio-Canada and CBC. With Mauril, boost your listening comprehension using 100% Canadian s...