Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ziga Porenta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nothing even shows up!
Doesn’t meet expectations
Hey, I added this to get a little art and culture in my life. The poem of today was completely inappropriate to a modern audience. Racist, sexist, etc. Deeply regret paying for this app, even though it was only a dollar.
Take a step into the word or poetry and get your daily dose of feelings that lie between the lines. Get a new poem each day raging from classics to...