Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Troy McCurry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very good app, only thing I would change is ability to add more strategies, more options for payoffs (I.e. -10 to 10), and even though this is specifically for zero sum, would be cool if you extended it to have independent payoffs for each player. Regardless this is a great app and a great value. Dev did a great job.
This is a zero-sum game calculator. It is used to help determine the proper allocation of a finite list of strategies for two players in a zero-sum g...