Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adnan Sheikh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really useful to cram lots of exam questions in! However the spelling is awful and can make it quite confusing at time!
Used this to prepare for exam. Was very useful and definitely helped me. Some of the wording in questions could be better proofread and couple answers incorrect but overall worthwhile
A diverse app which is helping me track my studies for CEMAP1. It does seem like some of the questions are a duplication of the 2019 mock paper A you can purchase from LIBF so if anyone is considering purchasing this for £27, this app may be a good alternative. I think I would benefit from more context behind incorrect answers. It tells you the answer is wrong but not necessarily why. A deeper dive into topics would also be good rather than generic dives into unit 1 or unit 2. Slightly disappointing to see grammatical / spelling errors throughout the questions. This can easily be worked past & doesn’t cause an issue with understanding the questions but you would hope this is not the case when paying £9.99 for an app. Overall I am satisfied. Work to be done on the app but the price is justified.
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