Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Monta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall my experience with the Monta app has been much better than the other charging apps The only issue I had was a result of an AWS outage, causing me to be (incorrectly) charged an extremely high rate "sitting" rate despite me leaving well before my vehicle was fully charged. I contacted Monta support, and they told me they couldn't do anything about it, which I'd understand in normal circumstances, but this was very clearly caused by their equipment during this AWS outage (so even if this is Amazon's "fault" it certainly wasn't mine nor the location I was charging at) Lastly, their Live Activity, while helpful, does not auto-dismiss until hours later (pretty sure this is when iOS clears any un-cleared ones) which is a direct violation of Apple's policies regarding Live Activities. I get maybe 30 minutes so you can see your cost (maybe even an hour) but 4 hours (likely never if iOS didn't auto-clear) is ridiculous
Once you figure out the trick, the app is pretty easy to use. To start a charge at a public charging station the key is to hit the “map” button on the lower left, find your station, and then select your charger. I wish there were a more intuitive button at the get-go when you first open the app. But once I got help from Monta, it worked well and there were plenty of available chargers. I will be using it again.
I have a Montana account which is loaded with credit. I was trying to charge at a charging point here in the UAE. The charging point was not working, yet continued to charge me when I attempted a charge. Monta sent the (Apple Pay) receipt to my registered email. When I found a functioning charging point and tried to charge again, I was unable to log into my account. When I tried to reset my password, I received the error message stating that “this email address is not in our database or registered users” though this is the same email that I receipt was sent to just minutes before. I tried calling the support numbers in the UK, but there is no one answering and they have not responded to messages left last week. There is no way to reach Support unless you can log into your account, which I can’t.
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