Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adnan Sheikh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
2 improvements needed: 1. The flashcards should never have an answer on the back like “all of the above” without the above info. 1/2 the flashcards are not beneficial for studying at all. Did anyone even read them? 2. If a user has to stop a practice exam, and logout, the test should simply be saved and able to be reaccessed from where the user left off. If the user closes the app, test is just lost. Or of you quit, it will give you a score that can’t be deleted. (For instance, I quit after 40 questions into a 200 question...it permanently saved my score as the number I had correct out of 200...rather than 40!) If someone makes an app, make sure to have a test group for the actual topic please.
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