Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bradley Cypert · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the knowledge base!
I use this app mainly to track my dogs medical history but I also use it as a way to keep my vet information and any specialist information on hand. Really love the new health card feature for that reason. The developer is very open to feedback which is great.
After multiple attempts at adding my pets image and information, I gave up. Upload an image and save, the app doesn’t allow you to enter any other information and it never saves the image either. I needed a journal to keep track of my senior pet’s health and this is completely useless.
Luna Journal helps you catalogue your pet's adventures, behavior, medical information, vaccinations and much more. You can invite other Luna Journal m...