Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Istanbul Büyükşehir Belediye Başkanlığı · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of the worst app in terms of finding what you need. Try to see how others like Suica in Japan works. A lot of misleading and wrong info causing to waste your money.
I was able to top up my İstanbulKart which I wasn’t able to do in the official İstanbulKart app. Kudos to the developers, it’s getting better every version 🤩
A new super app, which allows lots of benefits to the İstanbul citizens. 👍🏻
What is Istanbul Senin? It is a new generation smart city application where the people of Istanbul can easily access all the services they would need....