Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Satoshi Horiguchi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, I downloaded a few apps, trying to learn sign language, when I came across this. See, I don’t look at the reviews unless I already downloaded it, so that is exactly what I did. That was the biggest mistake I have ever made. When I opened the app, I saw a blank card. I searched the meaning very clearly, with 5 words, and it didn’t find anything. Again, I searched another meaning, nothing. Now, I was getting annoyed, so just to make sure I input another 5 words and it found NOTHING. I looked at the reviews, and a few other ppl have the same problem. DO NOT DOWNLOAD!!!
Register "meaning of sign language", "video", and "keywords that express the characteristics of movement". Registered sign language can be searched by...