Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LOGOS PRODUCTION, TOV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s clear that the creators of the EQ app think that they have it all worked out when it comes to understanding emotions, but their framework really does not work for me. Checking in with my first emotion, I felt confused, but I had to choose the basic emotion of interest first, and then go to astonishment. astonishment was really not the way I was feeling. Then, all I could do was to measure that emotion on a 10 point scale, and I wasn’t thinking about how I was feeling on a 10 point scale. The entire framework of basic emotions is not based upon good science, and it does not seem emotionally sensitive to begin with so much promotion of the EQ framework instead of beginning by just listening to people, in terms of where they are coming from. It’s a very clumsy app and overall approach.
I really notice a difference in myself . It’s easy to listen and execute the exercises. Very helpful.
I subscribed and paid the yearly fee. The app offers several tests and exercises, but after you take the time to answer the questions, you are asked to provide your email and name to get the results. I should not have to do that with a paid subscription. It also constantly asks me to connect to other social media to share things I prefer to keep private. The English grammar is often incorrect and seems to be a translation from another language. The menu is very hard to navigate, no instructions and no way to create a plan or schedule for things to accomplish. No “help” or instructions on how to use it. It seems suspicious and I cancelled immediately.
Intended for the formation of a sustainable skill in the user: - managing own emotions - ability to produce your own desired resource...