Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicholas Reeder · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s so much fun to add mailboxes in my area! I like the improvements it made with allowing me to edit and delete mailboxes I’ve added. Getting notified when my box goes live is pretty cool too.
Isn’t this Apple’s entire argument for why they rake in 30% commissions? A well curated App Store. Delete this ridiculous zombie app.
This app does nothing more than display a map that shows ZERO mailboxes. The developer expects users to crowd source the mailbox data. Don’t waste your time with this steaming pile of an app.
Find My Mailbox enables citizens to find their nearest mailbox, while also empowering its users to add their local mailbox for others to find. In cas...