Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Margaritaville Hollywood Beach Resort · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Received an email from the hotel inviting me to get the app and link my reservation. Downloaded it and there is no way to link my reservation so the rest of the app is pretty useless. One star is for the list of restaurants and available menu.
I received an email from the hotel in advance of an upcoming stay suggesting this will help with every aspect of my visit from checkin to mobile key capability. I downloaded the app and ran through its functionality and none of what the hotel email says about the app is actually available. No check in expediency, no way to connect my reservation with the app, mobile key is not even a part of the app. I think I’ll plan on this being a non-app supported visit.
I am currently staying at the Margaritaville Hotel in Hollywood Florida. I’m on day five of a six day stay. The mobile key portion of the app and confirmation of my registration has never functioned. I was told at check-in that it might take a few minutes. Additionally I ordered room service lunch on day two and although it did arrive to our room, the room service came in late and I was called because there was incomplete information on the order. On day five I ordered breakfast and after about two hours called down and was told that they never received the order. The person I spoke with said that this is a recurring issue that they sometimes either get incomplete or do not get orders at all. Although he offered to take my order over the phone I told him at this point my family is about to walk out the door and it was no longer a viable option. He did tell me I would not be charged but did not offer anything else in recovery. This was was also poor response by what is supposed to be a highly rated hotel. Please fix your app and when you have an error, you should teach your staff better recovery options.
With an extensive array of amenities and a high level of hospitality, service and attention to detail, the 369-room 18-story destination resort is the...