Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Mankins · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It does not work. It takes around 2 minutes for each state to select. Now, I will say that my phone runs most things slow, as it is an iPhone 6. I understand apps like this are usually buggy, but this is a whole new level. Only reason it’s two instead of one is because it may be due to my phone.
Interface is very slow. At first i had not idea what to do then figured it out but i would click one state and another would light up. Has a long way to go to be real useful.
Nice simple app. I enjoy creating maps with Trump leading and sending them to my friends pretending they are real poll results. Good fun for the fake news cycle!
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