Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Today's New Idea · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app only allows you to select ingredients from an intolerance list or from bar code. There are two flaws in this logic: 1) many people with food issues cook fresh ingredients to better control what we eat… so barcodes are irrelevant. 2) I can only choose category of intolerance ingredients rather than specify actual ingredients. So, my dish with vegetables and spices can’t be entered. And most puzzling is the fact that they display calendar weeks from Thursday to Wednesday. So weird!!!
Anyone who has ever suffered from a food intolerance knows just how hard it can be to diagnose, identify and manage their intolerance(s). Combining s...