Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rhema Media Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have just downloaded the new app on my iPad and I can’t get it to play live radio. Just says it can’t find the “page”. I could always play the old app when I wanted to, so very disappointed I can’t do that any more. Also, it will only show in landscape, but my iPad Pro is attached to a key board so I have to remove it from the keyboard to be able to read it.
Unfortunately I am finding the new version of the app to be very unreliable. I have to reset it each time, as the play/pause button is unresponsive most times that the app is opened. Also the play/pause button is very small, it is hard to activate it.
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