Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iPS Media SIA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The actual photography courses are really well done, but the app is full of ads, including pop-up ads. It’s really a shame as the photography school and the courses are classy but the app makes the owner seem really desperate for business. It’s so bad that the course you paid for it doesn’t display the top of the app. There’s a big ad up there and you have to scroll down to find your course.
You would think software developers would learn there lesson after the Sonos debacle. DO NOT release a “new enhanced” version removing popular and important features. You just killed the usefulness of this app and classes as I use it away from home. Should I buy a new cellular data plan because your new version removes features ? I can tell you the one thing I’m not buying, is anymore classes. Also, you never clean up the previously downloaded videos but do NOT use them when watching. It was still getting the video via streaming and it was ignoring the downloaded copy from the previous version. Had to clean up those unused files via the iPhone storage method. FAIL. Yea classes are useful, some better then others, just don’t expect to be watching them on trains, planes and automobiles!!
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