Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shawn Lipscomb · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
works great
I have a lake house at Smith Mt but I don’t live there year round. This app gives me real time data of the lake level. When there is flooding, I can keep watch to see if I actually need to drive up to the lake and take care of my boat. I also have text alerts set up when the lake reaches certain levels. A must have!
Smith Mountain Lake level graph, updated hourly. Also shows current level and trend (rise or fall rate), and now water temperature! Brought to you by...