Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Internet Testing Systems (ITS) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Take the ISEE, gets the job done, you pass and get into private school, you fail then try again
The app was awful. The entire app broke down minutes before my test and the support staff were completely inept. I had to troubleshoot on my own and just barely was able to take the test. Take the ISEE a different way
There was a lot of errors and it wouldn’t let me get in,
The ISEE is a standard assessment of skills for each applicant, ranking his or her reasoning and achievement skills among students in the same grade....