Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mishawaka-Penn-Harris Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love looking to see what audiobooks are available on the Libby app by using this library app and what songs Freegal has free to download with my library card. 👍🏼
The app has been fully unusable for me for months.
You can find and hold books but you can’t save any for later. That was a great option that the previous app had and made finding books way easier.
Access MPHPL from your iPhone, iPad or iPod Touch. Manage your account, search the catalog, renew and reserve books.