Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMW Group China · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
内容很全面很丰富,但是在商城购买商品和支付维修的支付方式太单一,只能用支付宝,是否能增加更多的支付方式,比如:刷卡或者微信支付;是否今后优惠券和维修保养方面的优惠和酬宾力度再大一些?
利用软件内部地图寻车时,人移动过程中没有箭头指示移动方向,移动的时候能不能有个箭头指示我正在移动的方向,而不是一个圆点,这样更方便寻车
比云端互联界面好看了很多,但是对车辆管理的界面没有那么的直观,因为我只有一辆车,每次还要多进入一层界面,然后胎压状态好像看不到了
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