Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The LOOK Book, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a cool supplement to the Look Book series of activity books (my family has completed the Nantucket and Freedom Trail books). The graphics & AR are incredibly smooth for a free app. Cute owl, too!
It was fun to have Hunter guide me through the Freedom Trail and ask some challenging and historical questions about Boston; Some I knew and some I didn’t know.
Hunter is here to put your knowledge to the test! Just point your camera at any flat surface, and you can bring him to life wherever you roam. Educate...