Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗has.to.be gmbh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No credit card payment option
Very bad experience from start to end: different credentials required online and in app, then preparing for a trip to Klagenfurt the app would not let us explore or add payment options. Arrived at destination, when the car was already plugged in, the app asked for an IBAN (no credit card option!), and lastly it refused to accept the bank data with numerous different and uncomprehensible error codes. A useless waste of time. Went to Villach to charge the car.
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