Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dESCO, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This company took a turn for the worst about 5 years ago. We have been customers for close to 10 years at this point and I can’t stress how truly horrible their mobile app is. This really has the potential to bring down an entire companies day to day operations based on issues that truly occur a dozen or more times a day. I decided to try and load the app literally as I am typing this and it opened up to just a completely blank schedule for tomorrow…which is obviously not what is actually on the job board for tomorrow. This happens every day, as does the app just randomly crashing. I wish we had never spent so much time and money to switch to this company because it literally just took us 6 months to switch to a new company.
There seems to be only one person who works on this app and they are an elementary school drop-out who eats paint chips. Update: the people mentioned above have been fired and now braindead pre-school drop-outs who single-handedly dropped the average human race IQ score by 10 whole points have now taken over the app. I wish I could go back in time so I could get myself to become anything else and then I would never have to deal with this garbage.
As a field technician we are constantly encountered with frustration from majority of our calls...with that being said, the one thing that gets you to that call is this app. I’m constantly being kicked out, it doesn’t want to open certain aspects of the app when needed, it’s just adding more stress to our daily work life. I’m not sure what needs to be done but something needs to change to where we can utilize this app for its intended purposes, which I would imagine my company is paying the app for.
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