Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IdeateGames · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just had a conversation with a neighbor about crows flying to their evening roost. Now I can say “there’s an app for that too!”
Love the idea, but within minutes of installation the app accessed my camera roll and when I clicked on what I thought would be crow pictures saw instead photos from my phone. I didn’t give the app permission to access my camera. Deleted the app. But it’s an intriguing idea for science education.
“Crow Scientist” coaches young scientists to head out into the real world and observe crows the way a scientist does. In this free app, real-life crow...