Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ha Ho · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased a month subscription that promised "ad free.“ It’s exactly the same as the free version.
The app has advertisements, which is not a problem at all. I get it. If you dont pay for the pro version, you get ads so the makers make money. But in a recent update, the app creator was ignorant/gluttonous enough to insert advertisements in the middle of the audio, so now, you no longer get advertisements in between audio and screen transitions, you get them disrupting the audio content several times in one play. This person couldnt be more money hungry. Dont download the app because, essentially, its not free any longer.
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| Name | Price | Type |
|---|---|---|
| Upgrade to Silver package | $4.99 | One-time |
| Monthly | $7.99 | Monthly |
| Upgrade to Gold package | $12.99 | One-time |
| Upgrade to platinum package | $24.99 | One-time |
| Annual | $59.99 | Yearly |