Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raj Bakshy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Efficiently designed and incredibly easy to use. Definitely going to be using this to calculate and track my daily, as well as my weekly expenses! I’d recommend it to anyone especially those that need to make sure they aren’t spending more than they have. Cheers!
This app is amazing! I use it all the time to keep track of my expenses as I often find myself forgetting how much I spent where. Best part is it’s not limited to a certain form of payment so I can type in when I spent cash, credit, debit or even cheque. Would totally recommend this app. Easy to use and keeps your money in check!
A very simplistic and easy way to track my finances. I’ve been a lifelong Mint user but sometimes it’s just too much. I like the hands on approach of being able to enter my own figures rather that being drawn from my bank accounts. Too much automation=room for computer error. This easy method of tracking spending is perfect for my needs.
For phone and tablet, My Money Tree is an interactive and easy-to-use application to track your expenses on a day to day basis. With a simplistic look...