Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McKinsey & Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have completed the same sections in one module 3 times each time on a different electronic device. iPad, mobile app on iPhone and my computer. My progress is not saving and when I login to the last device I worked on the module it does not show the work I have done. Pretty upset since I have to have 75% of the module completed by a specific date to get credit. Very disappointing. And more disappointing that I can’t seem to get any resolve from support
Can’t post to forums because it says the browser isn’t to the correct version… even though I am in their own app. Can’t get any work done this way.
I’m surprised that brand name company like this has not put info towards the Platform URL in the history patch notes since that appears to be the main source of reviews. For those trying to login, check you email. In the starting emails there was a section towards using the mobile app and the specific blue linked URL to copy-paste. Took me directly to the actual login screen.
Unlock your potential with McKinsey. Prepare for real-world situations through interactive learning, engaging content and videos, and scenario-based c...