Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ramsey County Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find this app not very user friendly and I like the old app better. For instance, I wanted to search for a fictional murder mystery to read so typed murder mysteries in the search bar. The only titles that came up were ones with “murder mysteries” in their titles. When I placed a hold on an item, it no longer tells you how many copies there are and what number you are in the hold line for that item. I find this app to be more difficult to find what I’m looking for. Now I will personally go to the library to find a book because the computers are easier to search in.
My account link works intermittently, then fails with no feedback. Scan barcode doesn’t seem to work at all.
Access Ramsey County Library from your iPhone, iPad or iPod Touch. Manage your account, search the catalog, renew and reserve books.