Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sophie Jones · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that this is a free app that will let you record your dreams and provide analysis of them. The problem with the analysis though is that you have a 1000 character limit so you can write your dream in the log and write as much as you want, but then when you want to have it analyzed, you have to shorten it to 1000 characters and that’s not always possible.
This free app is useful and fun. Easy to use and insightful.
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| Name | Price | Type |
|---|---|---|
| 10 credits | $0.29 | One-time |
| 50 credits | $0.99 | One-time |
| 100 credits | $1.69 | One-time |