Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest Coalition of Labor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Won’t let me sign in anymore. Keeps saying something went wrong.
Because zero stars was not an option
The worst app I’ve ever used, the Allstate tab opens to a blank page. Other tabs just bring you to a page with web sites.
NCL is a non-profit coalition of unions dedicated to providing benefits to over 225,000 members. By working together to purchase benefits, we are able...