Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗POOLSIDE WORLDWIDE CORPORATION LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've yet to find a music streaming app with as much love put into it as Poolsuite FM. The nostalgic summer aesthetic is so well executed that it almost feels like a crime to leave the app running in the background, not to mention THE MUSIC. The songs -- all provided via SoundCloud -- fit perfectly with the aesthetic the app is going for. It's so easy to picture yourself by a pool or beach listening to these tracks. If there's any criticism I could possibly make, it's that the app version starts off on the same track each time the app opens (i.e. "need a girl like shego" when choosing the "hangover club" station), but it honestly feels like nitpicking. TLDR; if this app won't make you want to go swimming you're probably dead inside.
Poolsuite FM is fun to listen to and appeals to people feeling nostalgic over loss of technology while still being modern. But there are a couple things that irritate me endlessly as a user including the same songs playing when I first open the app and there being no fast forward or rewind button. The same songs are playing when I first open the app most days. It isn’t that I don’t like those songs per say… It is more like that if those songs were to pop up occasionally through out the day as I listen, then that feels more exciting than being fed the same round of food almost every time I stop in. If I like the song, I will favorite the first time I listen. There is no need to keep playing it straight away in case I may suddenly decide I like it. Perhaps this is an error between the app and my phone? I am not stuck on my favorites playlist or anything. I wonder if someone must pay Poolsuite FM to be the first person played and that is what is causing this? I used to think maybe the songs were very limited in number and this caused repetitiveness, but I have realized I can listen extendedly and hear a new song every time as long as I skip the first four or so songs. This is something I do not understand. Again, I would appreciate a fast forward and rewind button. Right now all we have is the option to skip or go back. Thank you otherwise for an interesting app.
Absolutely beautiful app with a look that completely fits the vibe of the music and appeals to my nostalgia for outdated technology (in look only) and old commercials and travelogues. Functionally it’s simple, but what it does, it does very well with only one minor bug I noticed (switching to another app and back can cause the playlist to revert back to the first song, so repeats are a bit too common). My only suggestion would be one additional station for “sunset” music that focuses on more pure vaporwave instrumentals. Hangover Club is great for that, but with all the great relaxing “martini under a palm tree on a sunny day at a classy private resort” tunes, I think it just needs the one more “red sun setting against a pink idealistic 1980’s sky at the end of the day” station. On the other hand, too many options could threaten the simple purity of what the app is going for as a piece of art aiming for a specific tone, and the devs have earned my trust to do what’s best. Amazing work and great musical taste.
Poolsuite is the ultimate summer music player. Grab another Banana Daiquiri and pick from a number of sun-drenched music channels, each lovingly cur...