Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UNHCR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is awesome that one is able to stay informed on the refugee status but this app has no bells and whistles. I downloaded it because I was searching for mortality and morbidity data, but I cannot search for any facets nor use a filter to see more aspects of the data. This app is good for seeing what types of refugees enter into different countries and that’s it. So if you’re looking to know more about that, this app is great.
For more than seven decades, UNHCR, in collaboration with States and partners, has been collecting data on refugees, stateless people and others who h...