Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Robert Elliott · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
AFTER 4 year, only ten reviews. You would think after 4 years they would get the hint that the app is useless without feedback, or scores. Waste of 30 minutes. I wanted test results and got nothing. 🤬👎Deleting app NOW!
This test will absolutely waste 20 min of your time taking the test and then …… NOTHING. It doesn’t give you results, doesn’t email you results… NOTHING.
Finished questions and nothing happens. Are results emailed? Thought result would be discussed in another screen or something....?? Are you phishing?
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