Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abacus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first got the kit and downloaded the app, I was so excited and thought it would be good. But the when I started to cook it wouldn’t show certain objects or where my hand was. I feel like it’s a great concept, but it needs more work.
The app is very good
The app works pretty good but there is one strange thing. In the middle of pizza recipe then the cook tells you about there to put the pizza on the video turns off and that’s it.
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