Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vishalbhai Vaghasiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…No landscape orientation on iPad. The ads I saw were full-screen and noisy, and they came about every 50 seconds. How can somebody try to organize their photos while getting bombarded with all of that? It’s a nice app otherwise. SUGGESTION TO THE DEV: • Offer it in both portrait AND landscape modes • Offer an ad-free option with a reasonable ONE-TIME payment
So far, so good. But it's really too soon to be sure. I've only had it for two days, so....
Why did you change it?
- Relive and share your picture-perfect moments. - Your best photos, all in one place. - A single tab with your top pics. -Rediscover fond and forgot...