Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Espressly, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the food and drinks from Providence Bagel on Mineral Spring Avenue in North Providence. However, I can’t get the iPhone app to work properly. I tried ordering The Friar deli sandwich. Add turkey is an option for $2.19 more. I don’t want turkey, yet the app is forcing me to make that selection to continue my order. I got rid of the app and ordered from the website instead. -TL
Unfortunately the new UI forces you to order spreads and toppings without giving you an option to say no. I can no longer order from this company now.
Won’t let me sign in, won’t let me add a card, can’t place an order. Frustrating…
The Providence Bagel app allows customers to easily order ahead and receive great rewards.