Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AA2G1 LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s not much I have to say about this game but on the positive side, it’s great; it tells you how evolution works and also about the organisms/specimens responsible for making them happen. But on the flip side, the gameplay feels a bit lacking and I wish the ads weren’t as needed in order for me to upgrade my clicks or whatever mechanic in the game…
I did, I paid $2.99 for no adds. Yet every upgrade and perk requires me to watch an add still and I don’t get any bonuses for it. So what did I pay for exactly? So here’s the review: simple idle game that allows you to grow from the tiniest of cells and make your way up the evolution tree. You must tap for DNA and use said DNA to grow various parts of the creature on your level. This is a slow process, and while tapping away you’re greeted with some educational material about the particular creature you’re building. That’s a nice touch. Now mind you, while this is an idle game of stop an excruciatingly slow one. After paying for no adds (and getting nothing for it) I’m left to assume it’s built that way purposely to maximize revenue for the creator through add revenue. It’s not subtle, it’s blatant. What could be a rather educational and fun game has been turned into another mechanism for profit for profits sake while supplying the player with nothing but time wasted. So save your $2.99, you’ll still have to watch adds if you want to speed things up. Otherwise prepare to wait as long for progress as it took these chordates to become Homosapien.
As you can assume from my title, this game doesn’t just love ads, it cherishes them and gives them loads of attention. I wouldn’t mind that much if they were skippable or avoidable in some way, but as far as I can tell, the only way to avoid them is to disconnect everything, WiFi, data, all of it. Do you want the regular amount of the game’s currency after a few minutes, or do you want ten times that amount? Well, it doesn’t matter because either way you’re getting an unskippable ad, so you might as well pick the more beneficial one. Want to buy an upgrade? You could pay for it... or you could just watch an ad! Sometimes these cells float across the screen, and you want to tap them thinking they’ll give you more rewards, and they will... after another ad! I’m sure by now you see where I am going with this. It’s a joke that this game still occasionally tells you “No Ads Available” as though it isn’t ready and waiting to throw thousands in your face at a moment’s notice.
Idle evolution - from cell to human - simulator of the evolution and origin of all life on the planet. Every person, every animal, every insect or p...
| Name | Price | Type |
|---|---|---|
| 60 Crystals | $1.99 | One-time |
| Disable Ads | $2.99 | One-time |
| 120 Crystals | $2.99 | One-time |
| 300 Crystals | $4.99 | One-time |
| 700 Crystals | $8.99 | One-time |
| 2000 Crystals | $23.99 | One-time |